eBay came to us with a problem: due to the rise in fierce competition, they have fallen out of touch with many of its audiences, specifically Generation Z. To remedy this problem, we sought to realign the brand through a cohesive and integrated communications campaign, entitled, 'Create.Share.Evolve.' As a part of this capstone project, I served as the lead for social media content, secondary research, and editing. When our class presented our campaigns to the client, my team's campaign was chosen by eBay.
To view the complete campaign brief, click here.